“The BFG” doesn’t open for another two weeks and is tracking poorly, and the next likely family fueled smash doesn’t land until July 8 when “The Secret Life of Pets” debuts. Looking ahead, “Finding Dory” will continue to benefit from a lack of competition. The lack of compelling entertainment options had audiences primed to hit the multiplexes for Pixar’s new release, and expect healthy business on Sunday as dads and kids hit the theater in celebration of Father’s Day. “Alice Through the Looking Glass” and “Teenage Mutant Ninja Turtles: Out of the Shadows” were rejected by audiences, and it’s been a month since “Angry Birds” debuted. Well, at least films that people wanted to see. With school getting out, there’s been a dearth of films geared at families. DeGeneres worked her passionate network of fans, debuting trailers for “Finding Dory” on her talk show and tweeting about the movie to her 60.4 million followers. Having one of the most powerful women in entertainment didn’t hurt matters. After a summer where major movies such as “Captain America: Civil War” and “X-Men: Apocalypse” have largely centered on men, having a woman in the central role is a refreshing change of pace. “Inside Out,” “Zootopia” and “Finding Dory” have all drawn more females than males, with comScore’s post-track service reporting that 62% of the opening weekend crowd for the “Finding Nemo” follow-up was comprised of women. That diversity has paid off at the box office. They are archers, cops, teenage girls, even forgetful fish. Characters such as Judy Hopps (“Zootopia”), Riley Andersen (“Inside Out”), Merida (“Brave”) and, yes, Dory represent a wider range of female experiences and boast character traits beyond simply waiting around for their prince. But in recent years, the studio has done an admirable job of moving beyond royal wedding wish fulfillment. After all, the Magic Kingdom’s riches come from its Disney Princess franchise. Disney films have historically catered to young girls. Consequently, moviegoers know that when Pixar’s name is attached to a film, attention must be paid.ĭory, the short-term memory addled fish voiced so memorably by Ellen DeGeneres, swims into center stage in the sequel. And audiences have responded in kind, handing every film the studio makes an A CinemaScore rating. With the exception of the “Cars” films, critics have embraced the company’s films, treating them as works of art, not craven cash grabs.
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